The Rental Experience #12 - Raw Footage
a blog-series recounting the making of "Seven Year Rental"
The most exciting part about filming the Jackson store closing was that it gave us a well defined event to capture - with a clear beginning and a clear end. It was sort of like we were putting together a short film to include within the feature.
We shot as much as we could to show the progression of events, which meant we did a lot of "shelf-panning" as we pushed our tripod around the store. It felt like a pretty solid collection of footage as we filmed it, but later on the panning shots didn't really feel as powerful as we'd hoped they would. And the camera didn't glide around the store as we imagined it had; it bumped along as if we were pushing it down a gravel road. But there was more than enough good stock footage to use. And the interviews - especially those that reflected on the closing from a personal perspective - gave us the narrative we were looking for to bring it all together.
After Jackson, we used the tripod exclusively for stationary shots, and kept the panning to an absolute minimum - two lessons it was good we learned early on.